Clearer decisions
Useful information, available when it’s needed. A better view of what matters and where to focus.
INDEPENDENT CONSULTANT · LUGANO, SWITZERLAND
Your business.
A clearer
way forward.
I help owners and managers of growing businesses uncover opportunities to improve profitability, simplify operations and make better decisions.
35 years in enterprise technology & consulting.
An independent, practical perspective.
Experience meets curiosity.Lugano, CH
01 / THE OPPORTUNITY
Are you running your business,
or are your systems running it?
Growth brings complexity. Disconnected systems, too much manual work, information that arrives after the decision. The starting point is simple: what would make the business work better?
Simpler operations
Less friction between people, processes and systems. More room to get on with the work that matters.
Commercial opportunities
Identify where targeted improvements, software or AI could create measurable business value.
02 / THE APPROACH
Business first.
Technology where
it adds value.
I start with what you’re trying to achieve, what is happening today and what success would look like.
Then we can examine the opportunities, trade-offs and practical next steps. Sometimes the answer involves technology or AI. Sometimes it doesn’t.
UnderstandIdentify opportunitiesPrioritiseAct
03 / A LITTLE BACKGROUND
A career built on
asking why.
Engineering roots.
Business perspective.
Still curious.
My career started at 16 with a British Army aerospace engineering apprenticeship. Working with emerging aviation technologies sparked a lasting curiosity about how things work — and how they could work better.
That led me through mechanical design engineering, technology in the UK health service, and a 35-year career across enterprise technology, consulting and major industries, most recently at UBS in Switzerland.
Across those environments, I learned that technology matters when it helps people and businesses achieve something worthwhile. Today, I’m applying that experience to smaller businesses and practical software products.
More about my background on LinkedIn04 / WHAT I’M BUILDING
Building as well
as advising.
IN DEVELOPMENT / SOFTWARE
AI Visibility Lab
A hands-on software project exploring how businesses appear in AI-powered search results. One example of how I learn, engineer and build real tools alongside selective advisory work.
05 / START A CONVERSATION
What are you
working on?
If you’re looking at how your business could operate more effectively, I’d be interested in hearing about it. Start with a short message.
david@davidjodonnell.com ↗Based in Lugano, Switzerland.
Open to conversations worldwide.